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The Certified BADA$$ Online Marketing Podcast

Oct 13, 2020

We’re starting a mini-series on knowing and understanding our strengths and weaknesses as we build our businesses. Today I’m asking whether you know your core competencies. We’ll cover what this means and how it fits into your life and business.

Let’s begin by talking about marketing efforts. Most businesses make decisions by using a SWOT analysis. This looks at their strengths, weaknesses, opportunities, and threats to figure out whether they should enter a new market or launch a new product or service.

Unfortunately, few people in the online business space are looking to their strengths and weaknesses to figure out what opportunities they should pursue. This is why so many entrepreneurs struggle and don’t enjoy their business.

Intuitively, I built my business around my strengths. This is part of the reason that I live in the flow state. I hope this episode will give you permission to build the right business for your strengths.

Entrepreneurs tend to be obsessed with personal development, but we often don’t pay much attention to it when we build our business. Some personality assessments can limit the way we see ourselves, but other resources like Gallup Strengths Finder are more useful and granular.


Once you’ve figured out your core competencies, this will allow you to do 3 significant things.

  • You can understand what you bring that is unique to you. How am I different, and how does this help me make a particular contribution to this space? For online brands, YOU are the unique selling proposition.
  • You can figure out what products to offer or create. Your strengths and personality should shape the kinds of products you offer in your business.
  • You can understand your weaknesses, and this is important. When you know your weaknesses, you know where you need to get help.

For bonus resources and freebies for this episode, go to: